He brings comprehensive expertise from the advertising industry, complemented by hands-on experience in 2 feature films. Through collaboration with acclaimed Indian feature film DOPs and production teams, he has developed a keen understanding of translating creative concepts to screen without compromise—expertise that directly elevates his commercial and brand work.

A topper and recipient of the prestigious AVM Memorial Award for Best Student of Screenplay & Direction from the Film and TV Institute of Tamil Nadu, Jai Adithya brings over a decade of experience across television, digital content, and large-scale live events in South India, Mumbai, and international markets. With a strong foundation in storytelling, he has scripted and directed multilingual projects spanning entertainment, culture, and social impact. His notable works include scripting for Ilayaraja 75 in Singapore, Namma Ooru Thiruvizha featuring 400+ folk artists, Comicstaan Tamil on Amazon Prime, and Discovery Tamil’s Asaltta Alaravidum Pullingo. From scripting Discovery Tamil's Asaltta Alaravidum Pullingo to contributing to prestigious shows like the JFW Awards and Namma Ooru Hero featuring Vijay Sethupathi, Jai combines creativity, technical know-how, and strategic vision to deliver content that resonates both widely and deeply. As the director of 250+ episodes of Bhajan Samraat on Sankara TV and a contributor to Sun TV’s mega serial Ilavarase, Jai has consistently merged cultural nuance with engaging narratives. Beyond mainstream entertainment, he has also led socially impactful initiatives such as Raksana—a Guinness World Record event on child safeguarding—reflecting his commitment to cause-driven content.

A writer and director with over two decades of experience in film, television, and branded content across India and the UK. He began his creative journey as a background artist in cel animation and evolved into a filmmaker with a strong visual style and narrative voice. His work spans genres—from psychological thrillers to heartwarming dramas—and is often grounded in emotionally driven storytelling with distinct cinematic language. Whether developing original screenplays or directing high-impact commercial campaigns, He brings a deep understanding of character, tone, and audience engagement to every project.

Award-winning Advertising Creative Tamil Copywriter with over 12+ years of extensive experience in advertising and brand communication across diverse industries. Specialized in crafting culturally authentic Tamil campaigns that resonate deeply with regional audiences, covering FMCG, Telecom, Healthcare, Entertainment, Retail, and Jewelry sectors. Previously worked as Tamil Copywriter at prestigious Ogilvy Dakshin, Chennai, gaining invaluable exposure to national-level creative processes and brand strategies. Successfully handled campaigns for major brands including Vodafone, Coca-Cola, Sprite, Zee Tamil, Zee Thirai, IQOO, Amazon, Fortune, Nestle Sunrise, Cureka, and Meenakshi Mission Hospital, delivering memorable and impactful communications that drive brand engagement. Currently serving as Creative Director at Old School Communications while simultaneously freelancing as Creative Director for Zee Tamil, bringing a unique blend of agency experience and independent creative vision. Led award-winning campaigns that earned 13 metals at Chennai Advertising Awards 2021.